How to Use Direct Mail Marketing to Win the Holiday Season

For business owners and marketers, holiday season is a great opportunity. You can use this season of food, festivities and friends to draw more customers to your business. And direct mail marketing can make your campaign more effective, more successful.

You may feel tempted to avoid direct mail because there are other means to reach your audience. Companies around the world are using social media, paid online advertising and most notably, email. Digital communication is not only quicker but also less costly.

But direct mail is not dead. In many ways, it is even more effective. Nobody can deny the beauty of a visually appealing printed letter. Customers still take direct mail more seriously. They are more likely to take action if they receive direct mail. If you have a bit of strategy, you brand will get the edge it needs. Here are a few ways to use direct mail marketing:

Send postcards

Do not bombard your customers with catalogues. Instead, just send direct mail postcards to them. Try your best to make those postcards personal, visually appealing and festive. If possible, avoid pre-printed text. If you have time to personalise the postcards, they will appeal to your customers far more than a generic message.

Send visually appealing direct mail

Design your direct mail in such a way that it draws attention of your clients. If it has, for example, a beautiful raised design, it will trigger the curiosity of your customers. The mail will stand out from the rest of the junk mail. With some creativity, you can make it distinctly noticeable, even if you have a low budget.

Use a mail house

There are several benefits of using a mail house. A good mail house can help you produce amazing direct mail because these professional mailing companies have deep knowledge about print, design and finish which can make be the difference between your mail strategy standing out from the next, for more information visit this page. They can save your time and money, and they do the job accurately. Mail houses have right equipment for automatic enclosing, poly-wrapping, litho printing and print finishing. Marketing agencies, CMOs and marketing agencies use professional mail houses.

 Use both direct mail and email

People take direct mail more seriously than email. If you send only email to your potential customers, you are not likely to receive many responses. So it is a good idea to mesh direct mail and email. This approach can help you reach more customers. Although people are always using digital devices, they become happy when they receive direct mail.

Maintain a balance between direct mail marketing and social media campaign

You can make your social medial campaign more successful by sending direct mail to your target audience. Use direct mail to let them know that you are going give out some prizes. Studies show that digital channels do not achieve as high open rates as direct mail. By sending direct mail, you can make your audience pay attention to your social media campaign.

Make the experience memorable

By adding a pack of spices or a small candy to your direct mail materials, you can make them memorable. Make your direct mail materials visually appealing. Make sure you do not include something that causes allergic reactions. If you include food or spices, make sure you use a protective package.

Combine direct mail with bulk SMS

Sending bulk SMS is a great way to reach your potential customers and inform them of any offers you may currently have. Once you have sent direct mail to your clients, what do you do now? Send 1 or 2 text messages to remind your customers that your company is going to have a sale, event, or have new products on offer. People are so connected with their phones these days which is why sending a bulk SMS or utilising other forms of mobile marketing is an effective strategy to grab your customers attention instantly, you can learn more here.

A direct mail campaign is powerful and cost-effective. But to reap the benefits, you need the right direct mail provider. Your provider should understand your mission, and the taste of your audience. If used in the right way, direct mail marketing can do wonders for your business. 

Understanding the Benefits of Property Development Seminars

The interest in property development has only grown in recent years and given how things are, it will probably continue growing. There are so many resources and news headlines constantly attacking our senses with information and it is easy to get sidelined with the wrong information. Considering all these, one of the most popular and most legitimate ways is attending a property development seminar.

Real estate is an industry that boasts huge figures. In 2014, the United Kingdom real estate industry was worth around five trillion pounds and a study three years later revealed Australia's real estate industry to be worth almost seven trillion dollars. Housing is actually known to be Australia's biggest asset. With such figures, investing in property development is a sure deal. so, in this article, we are going to look at some of the benefits of property development seminars.

  • A property development training program will give you access to the latest research. While news and online resources can give you plenty of information about the state of the property market, the fact remains that there is really no substitute for the quality of information you will get from a development seminar. Investment companies hire teams of experts who study property data so they can provide an in-depth analysis of the market with regards to venture opportunities. Therefore, it goes without saying that finding a seminar backed by detailed research is the first step in increasing your knowledge of the investment trade.
  • There is a large misconception that property development training programs only cater to established investors.  This is not the case. A good property development course will cater to every attendee regardless whether they are established investors or just getting started in real estate giving them all an opportunity to get practical help.
  • A property development education can put you in a position to access investment opportunities. Attending these property seminars for many people is typically the first step for most people in their quest for property investment. Many companies that run the property seminars may also provide follow up sessions to help you with your strategy and let you know the investment opportunities available to you in the existing market, for more information visit this site.
  • Property development courses can give you a general view of the property market and not an embellished one as online information does. When considering investment options, you will need to have specific information about your local property market. Property development seminars puts you in a unique position to have knowledge that you wouldn't have with other resources.
  • Finally, and this is probably the best benefit of development seminars: networking. Attending a property development training course enables you to meet and interact with other investors in the real estate market who you can gain knowledge from or simply share experiences with. These networks you create will be vital in your property development career when you need favors here and there or even just an expert opinion if and when you need it every so often.

The thing to have in mind is that there is no retirement from training. Since the market is always changing, you need to constantly keep yourself up to date with what’s new in the market. This way, you will be able to keep up with the newcomers in the market.